At the heart of everything we do is our TasteBrain.
Say hi, TasteBrain.
It powers everything, including our concept app. We start by ingesting and decoding all the signals of taste; from what we wear, to what we listen to, to what we eat. All key to how we form a TasteGenome…and onboard users.
Taste drives a new type of discovery. More like a mall, or bazaar, or mainstreet, than an online marketplace. The result is what feels like window displays, built just for you. We call them…windows.
It’s about understanding nuances and vibes (yes, vibes), so we can effectively merchandise things just for you…or somebody else you’re buying for. It means painting a picture from a photo that’s not ideal, and seeing contextual details (not just product).
Search, who? This isn’t search. Let us repeat, this isn’t search. It goes way beyond to provide endless, individual discovery.
We connect buyers with goods..and with sellers. The result is more of a network than a marketplace, building direct relationships.
Relationships that allow sellers to convert without a massive stack, and with automatic customization and a better understanding of their best customers (Bestomer…get it?)
When this gets to scale, things become really interesting.
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